Facebook Engagement…the A,B,C’s part 2

Facebook engagement:  It does not matter if you are a business owner or an individual; we all want our fans or friends to respond to what we put on Facebook.  Last week I wrote on understanding what engagement was and what it isn’t according to Facebook.  This week we are going over some very basic ideas on how to generate a bit more engagement.  Next week in part 3, I will cover more tips and advice.

 

Without sounding like a broken record, if you do not know what your audience likes, you cannot give them what they want.  What my fans (or friends) want to see is not going to be the same as what my husband’s friends want to see.  I lean a bit more towards education on my fan page with a high emphasis on being positive and encouraging and a touch of religion.  Many of those same types of posts may appeal to my personal profile as well.  Educating my friends on social media is not going to get much engagement.  It is absolutely vital that you understand who your ideal customer is.  ONLY when you know this are you able to give them the types of posts they crave. 

Ask not Want not

Include your audience-people love to give their opinion. 

A friend is constantly showing two pictures, sometimes more, asking a simple A or B? She always gets responses.  Ask your fans or friends what they like.

<alt=photograph;have not>Virtually anything to get an opinion, thus engagement and more reach.  See how this is a win win any way you look at it?  You get a better idea of what your audience does or does not like by asking their opinion, then you get engagement, thus more reach. 

  • Ask questions
  • Post fill in the blanks
  • Post photos
  • Talk about the news
  • Ask for likes
  • Target different fans
  • Celebrate today

Type of Conversation

Do your posts sound like you are talking to your best friend? Or are they a little stiff? When posting on our business Page, we can take a very unnatural tone…not at all the way we’d post on our personal Facebook wall. But if your personal Wall has way more “friends” than your Page has “likes,” that just proves the point!

People connect with you much more easily when you talk to them conversationally. It might take some practice to get out of the habit of being in “Business Talk” mode, but trust me, it will go a long way toward engaging your audience.

Sure your page may not be all about laughs, but that funny post that got 100 Likes just sets up your next post — a link post that will drive traffic to your website. -Scott Ayres

Create Mystery

People today are a bit more “ME” oriented and want to be entertained and informed.  If you learned something new, great, or exciting, share that as soon as you can. 

For example:  I was invited to be a part of the launch team for Michael Hyatt’s new book Living Forward.  As I am reading exciting parts, I will share on Facebook and Twitter, generating an excitement about a new book not yet released.

Attend some great webinar? Share that info that you learned.

Now here is where things get tricky.  You want to give that info in a way that helps you get some results.  How you ask? You do it with mystery and with questions.  Make your fans or friends respond to “get the rest” Ask questions like:

  • Who wants in?
  • Who wants to know how I did it?

And then make sure they are making comments on that page.  One of the worst things you could do is ask fans to private message you in a post.   (Remember from part one, fingers click on share, like or commenting on your page means your post will be shown to more of your friends, which in turn hopefully means it is shared with even more because those fingers(of fans or friends) are doing the talking. ) Instead have them comment with something like

  • I want in
  • Me
  • Tell me 

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Make It Personal

A post with no commentary feels like sending a greeting card without writing anything in it. If you’re posting photos, status updates, longer columns, etc. and getting no feedback, it’s probably because it doesn’t feel personal to your fans.

And yes, it’s even important to make your business Page feel personal. 

Your posts need some commentary from you–a note about your feelings, your friendships, and your goals, showing a vulnerable or even humorous side. This is what allows people to connect with you and that connection is what leads to more engagement.

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Look carefully at the indicated areas

Keep your Focus on Those that Engage on Facebook

I have heard people say, “I have 2000 fans, but only ten of them will actually comment on a picture.”

Rather than stress out about the vast majority who aren’t engaging, you’re better off getting really, really personal with those ten.

Respond back to the people who are responding to you. Click “Like” on their comment, and generate more conversations underneath their comments. Remember, it doesn’t count as much on Facebook if you have a lot of fans. What counts is that you have a few engaged fans.

<alt=photograph;few many>

Create a Call to Action on each Facebook Post

This may sound crazy, but if you want action, you actually have to ask for it.  This is true on Twitter as well as Facebook.    If you do not ask, you will not receive.  Also remember that asking does not guarantee that you will get those responses. Call to actions instill psychological nudges that help marketers drive their audience to respond the way that they want to. Include a call to action on every post.  That does not mean that you will receive it on every post, but you should still ask.  What do you want people to do? Do you want them to comment? Click the like button? Share something with their friends?  Some examples are:

  • Like if you agree
  • Comment below
  • Tell us what you think below
  • Share to help spread the word

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Asking Questions will improve Engagement

Facebook engagement can be sparked by using questions with your fans. It is probably the easiest way and one of the best methods to get people to respond to your posts.  The more you do this, asking and overcoming your fear of looking stupid (if no one responds) the more you will learn what does and does not work for your audience.  Here are some examples of how to do that:

Specific:               What is your favorite TV show?

Yes/No                 Do you love the show Scandal?

Timely                  Today is share a hug day.  Who do you plan to hug first?

Edgy                     Do you think we should have prayer in school?

Photo                    What do you think of this family photo?

True or False        Facebook was started in 1996

Direct                    Why do you think people love or hate classical music?

Preference            Do you like Scandal or Grey’s Anatomy better?

Fun                        Where is your favorite vacation spot?  Beach or mountains?

Events                    Who plans to go see the opening of Batman vs Superman?

Experience              What was your favorite part of last night’s Scandal?

Tips                          What is your favorite snack when watching Scandal?

Ask questions about struggles or concerns with your audience’s on line business.  Maybe ask them what their biggest fear is right now.  Asking something that seems like a random bombshell and people might feel a alienated. Pick something that aligns with who you are and what you offer, and people will begin to open up like you wouldn’t believe. Your openness will give them the much-needed outlet to express some of their concern about whatever it is that they are working on.

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Timing to Increase Facebook Engagement

Timing is extremely important when it comes to posting on any social networks. Imagine updating your wall post when everyone is at work or when they are sleeping. It would be better to post after work or when people are in transit. These are the times that people are most likely to check for updates on their social network accounts.

According this post by Dan Zarella (@danzarrella), the best time to share on Facebook is noon and a little after 7pm.

<alt=photograph;timing>

Use Images

The evidence is overwhelming. Images get more engagement (by as high as 94%) on every social media platform. People love to be inspired.  Instead of just typing out a saying, go to PicMonkey or Canva and create a background for that saying.  If you prefer to use your phone, try using the InstaQuote app. The main idea here is to catch the attention of your audience before they even read the quote.

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Run a Contest

People love to win free stuff.  Throw up a funny image and ask people to “caption this” in a comment below for an entry win a free XXX from you… You can ask for a like, a comment, and a share in order to qualify for your giveaway – it’s your show, just make sure what you’re giving away resonates with your followers.  it creates excitement and will get users to visit your Facebook page frequently to check if they have won. Blinkd allows you to sign up for free.

One word of caution, ensure that what you are giving away relates to your business. If you are in the plumbing business you do not want to give away an iPad.

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Conclusion

So remember the more engagement you rack up, the more FB will think you’re posting interesting content, the more FB will extend your post reach, the more your friends and followers will see your content!  Try using some of these tactics this week and see your engagement increase.  Come back next week to learn even more. Comment below and tell us what method you plan to try first.

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