Success with Twitter

Twitter success is possible if you follow a few  guidelines.  Last week I reviewed a few simple almost common sense tips.  This week in part two I am covering some tips that are a bit more complicated. 

Compose your Tweet as if it were a Headline

Write your tweet as if you were writing a headline will help you keep your character count down and give you that quick, powerful statement. This will capture the attention of your audience and encourage them to click on the small URL you have included to your article or business giving more detail.  Always make sure that you word things in an interesting way to help gain more followers. 

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Never Push, Just Converse

I love when someone exchanges messages with me.  We all put out information, but of course we all want someone to respond to the message. Relationships are not instantaneous; they take communication and sharing over time.  Despite what many people think, the goal is not to sell on Twitter; it is to have conversations and connections.  If that leads to business, that is fantastic of course, but we should be contributing to the community of Twitter and see where that leads. 

 

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Want a Deal?

It is nice to give people access to deals on your products or services, but that is not the goal of Twitter.  If you provide something of real value, you will keep folks coming back.  Good content is the information that will help your customer.  Being conversational as you provide that information or content without pushing your “wares “ is what is going to grow your following.

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Adding Value

“Provide useful and Valuable” information to your followers.  A mix of tips, sales and personal interactions can get you far” (To help, here are 50 proven tweets that you can use or for ideas of what to tweet

That leads me to the question “What are you providing to your followers?” I see posts come across my feed that is 100% sales posts, and I do not even have a second of hesitation to not click on them.  Many people on twitter are looking for knowledge and information; they are also looking for people that they can connect to that will provide a benefit. 

This point has been key to the success of so many.  Even if you are not an avid content creator, you can still add serious value by sharing awesome content from others

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Use Twitter Lists

Use Twitter Lists to create streams of people who share the best information and then share the best content that they are sharing.  Browse blogs and find the best content and recreate lists of epic content.  The more value you are able to add, the more people will realize that you are a valuable person to follow. 

Take the time to learn how to use lists and searches.  It can be very difficult to stay on top of what is going on when you start to follow several very active tweeters.  Organizing the people you follow onto lists, and then following those lists make things a whole lot easier.  I follow people with a variety of interests, but I want to easily view what people are saying that is related to my field.  For local events, try a list of those in your hometown.

You will very quickly learn-as others have- to pay attention to the people who list them more than the people who follow them.  Do not auto-follow people, and this I do not recommend.  If you really want to get someone’s attention, listing is a powerful tool.

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Never Focus on Selling on Twitter

Everyone likes to buy things (ask my husband if I like to buy) but no one likes to be sold.  Twitter is about building relationships, if you make your focus on doing that, people will click your links and products that you have to offer. 

 

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Follow that 80/20 Rule

The 80/20 rule would mean that 80% of your tweets should be supportive of the Twitter community via Retweets, adding value and comments.  20% of those Tweets can be about links to your blog or other “Me” content.  Keep that mix right and your followers will love you for it. 

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Twitter tools are better than chocolate  (well, almost :))

Twitter traffic varies throughout the week and the day.  The busiest time is between 3-5, or at the end of the work day.  Weekdays are busier than weekends.  Thursday and Friday are the busiest days of the week.  Ensure that the solid content you have created goes out when it can have the most impact. 

Twitter tools are the greatest.  From HootsuiteManage Flitter Tweeter Marketing Software, to TweetDeck (which sold for $30 million by the way) and the list goes on. 

Take the time to review Twitter tools and see what can work best for you.  Which tool is going to give you a competitive advantage over millions of others who neglect these tools?  Also look for different tools to increase the traffic

My personal favorite is Hootsuite and I use it on a regular basis to schedule Tweets.  Learn more about how to use it here

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Use videos and photos

Use those photos and videos on Twitter.  It can establish a more intimate relationship because others will get a great glimpse of your life.

Be Careful with what you tweet

There have been some famous and embarrassing blunders on social media that have gotten both individuals and even entire companies in a lot of trouble.  Never use your brand’s Twitter account to discuss controversial topics, send inappropriate photos or use explicit language. Don’t be one of those people that send irritating tweets. 

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 If you are on a personal account, the sky’s the limit and debate anything you want.  (Remember though that folks do check out your personal accounts as well)  In a business setting, unless it directly pertains to your product or service, it is best to stay away from some “hot topics”

Use #Hashtags Correctly

The main purpose of hashtags is to encourage participation, not to mention to help others track and find information.  Having said that, never overuse hashtags. (I have a hand out on hashtags available for free

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 We have all seen the long run on hashtags that are often almost humorous, but doing it too often, putting a hashtag in front of every word you post will only annoy your followers.  The general rule is about 2-3 is the limit on Twitter and make sure they are relevant.

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Address those Customer Service Issues Privately

Almost any customer who tweets you with a complaint or concern wants to be heard, but not all want to engage in a public dialogue.  Address consumers through direct message, off the public “floor” You can even ask for their phone number and call them personally to show them you care about fixing the issue.

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Bonus:  Never buy into personal attacks.    There are always people who complain no matter what you say or do they will never be happy.  To make this worse, Twitter is a medium of text communication which means there can be a margin of misunderstanding because there is no way to hear the tone of voice or see the body language.  What was meant as a joke could escalate into something very negative.  If it seems a conversation is deteriorating into something contentious, it is wise to just walk away.  Sometimes some things are just not worth it. 

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Twitter has become one of the most effective ways to market your business of the last decade.  Follow these rules, and you are sure to have many happy tweets ahead of you and your followers will know you care about them for more than their money.

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