Effectiveness on Social Media

Social Media is a powerful tool for marketing, branding, generating leads, and attracting new customers.   The bottom line is that to do it well means time and time is the most valuable commodity each of us has. 

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Here are a few tips to make you more effective on social media:

Know Your Target Audience

This is one of the most important rules of social media, to know your audience.  If you already have a business that is making money, you have given some thought to your target audience.  You should know what they like, what they read and what they consider valuable. 

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The more you narrow that audience down, the more effective your social media posts will be.  Here are some further tips to help

Simple but Smart

There are so many social networks available and to be honest, they are all constantly changing their algorithms or adding new features.  Each network has its own feel, style and even way of communicating.  What is really important is that you do not need to be on every social media channel to market effectively.  In fact, to be effective, it is near impossible to be on every network alone and market effectively, so unless you plan to hire someone, or a team, do not plan to be on each network. 

“Our life is frittered away by detail. Simplify, simplify.”
Henry David Thoreau

Start with one platform where your target audience or ideal customer  is most likely to spend their time and focus your effort on  building and nurturing a community there before moving on to other channels. 

Treat social media like the business activity that it actually is.  Determine what your ROI or return on investment will be.  If you find that a certain platform is giving you zero ROI, then it may not be worth your time.  Use the available tools to track your numbers and look at the situation for all possible angles, not just the number of likes, follows or hearts. 

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Plan, Schedule and Strategy

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There is no reason to scratch your head each day wondering what you should post or tweet.  I strongly recommend that you get a template or even a simple spreadsheet and plan your sales events or holiday posts accordingly.  It is nice to build up to Thanksgiving for example, and there are a variety of ways you can do that.  You can ask questions about Thanksgiving activities, meals, location and so on.  You can express your own gratefulness in a variety of ways.  If you are having a day after sale, you can build up to that in between those posts. 

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Now that you have a bit of a plan, what type of schedule do you want to use.  Let’s use Facebook for example.  Are you going to share your blog?  How often?  Same time every day?  Inspirational posts only?  Posts that spark conversation?  News type posts?  Other than the news, good morning and goodnight posts, I have a schedule that varies. 

Use Available Tools

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If you are not using social media management tools yet, it is past time to start.  I cannot tell you how much time you will save, but I can say that you WILL save hours each week.  There are many available: Buffer, SocialOomph and Hootsuite to name a few.   Personally Hootsuite is my favorite and I have a training available for that

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Think about Repurposing

If you had great engagement with a post in the past, use it again.  I can read your mind, “won’t this annoy people?”  Most likely not. 

When it comes to Twitter, the half live of a tweet is not very long at all, so if you post the same tweet twice a week,  month, or even  a day , it probably will not matter very much.  Even if others re-tweet your post, the duration is not that long. 

The reach on Facebook consistently keeps going down.  Unless your post had really high reach, all of your fans have not seen all of your posts.  If you have been using social for a while, you have a nice array of posts to fall back on.  It is OK to dip into those archives and reuse some of those better ones

Many bloggers already take their old blogs, update them and repost them.  There are many articles about how to repurpose out today. 

To repurpose an old thought, idea or memory to a new purpose is the height of creativity. 

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If you want to become more effective and less stressed about your social media marketing, these simple tips will help you along the way.  Give me your best tip below:

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